Pay Per Click

What is Pay Per Click?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

PPC Management

Pay Per Click (PPC) ads are typically on Google, Bing and Yahoo showing relevant text ads in their search results pages (SERPs). There are other variants to this Cost Per Click (CPC) approach that can get specific, such as showing ads to previous web visitors known as Retargeting or showing Google ads in Gmail accounts or displaying Google Pay Per Click advertising on YouTube and others websites that are part of the Google search network.

Our PPC services range from analysis of existing PPC, PLA (Product Listing Ads), Google display and Google retargeting accounts to recommendations of minimum spends and strategy. Of course, we primarily work as an agency that manages AdWords, Bing Ads, Google Shopping and Bing Shopping campaigns for clients optimizing the performance to generate revenue and enhanced profit. We handle all aspects of the campaign from targeting, key phrases, ad copy, ad extensions, page position, quality score, tracking codes, lead tracking, landing page design, in-take teams and so on. As you can see, we provide services that go beyond just managing the PPC campaign to help improve performance.

For example, we may need to tweak an existing website or build landing pages to improve conversion results, which our team digital artists can handle, working with most major content management systems (CMS) like WordPress, Joomla, Wix, SquareSpace, Shopify, Magento and many others.

If you were thinking of running paid ads on Social Media or Amazon instead, we do that too! We can analyze if the fit is better to run ads on social vs. search since each client’s goals and business environment varies. There are differences between running ads on Google vs. Facebook vs. Amazon and we’re able to review the benefits across multiple platforms

Not sure if you wish to replace your current provider or re-assign your in-house staff just yet? Run a trial with us and test us out and then compare our results!

Regardless what you decide, we do recommend not trying only a PPC campaign for your digital efforts. Instead, try to control as much online real estate as possible via PPC, SEO (Search Engine Optimization), Maps listings and Reviews listings in the search results, since this can further convince a potential client that your firm is a good option based on their interest and research.

Our Pay Per Click Services

PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.

Social Advertising

Brandstory can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

PPC search campaign strategy
Keyword research and selection
Ad creative development
Campaign set-up
Bid management and ROI tracking
Landing page optimization and development
Campaign management and analysis

Deliverables

We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.

Our Clients Seen On

What Brandstory Clients Are Saying

In the first few months that we started working with Brandstory, our law firm was in the news as much as we had been the past three years. Same cases and same lawyers, just led by extremely talented storytellers…

Michael Haggard

Managing Partner, The Haggard Law Firm

Responsiveness is one of the core values of AACY – it is a value shared by Brandstory Communications. JP Hervis understands the unique mission of AACY and demonstrates that meeting the complexities and needs of caregiving youth families is a higher priority than the story we seek. His “inside” track and ongoing relationships with associates in the news business through the years is a great asset and testament to himself and his company, delivering results with multiple earned media placements.

Connie Siskowski

Founder, American Association of Caregiving Youth

Brandstory has consistently booked me on national and local television, national and local radio, newspapers, and magazines. If you or your company want to be seen, I highly recommend you bring Brandstory Communications on to your team.by other communications firms.

Dara Torres

12 time Olympic swimming medalist, five-time Olympian, best-selling author, and spokesperson

I have worked with JP and his team on a variety of projects over the last few years. I can say with confidence that Brandstory is one of the best resources at our disposal when we are looking for news media insight, contacts within the industry, and media training for some of our athletes. They have worked with us to develop creative solutions to our challenges when other firms presented generic, cookie cutter answers. Brandstory’s unique blend of journalistic expertise and creativity sets it apart from the rest.

Wes Hardin

Owner/Operator, Phalanx Sports & Entertainment

The Brandstory team transformed our social media … significantly increasing our consumer engagement, and provided advice and training on media relations. They are always willing to go the extra mile to get the job done. We’ve been featured on local news, blogs, print and online periodicals.

Amanda Fronckoski

Marketing Specialist, Tax Defense Network Inc.

In providing service to Evergaldes Holiday Park, Brandstory certainly proved it is the preeminent publicity and media relations firm in our area. Aling with earning media around the state (Florida), the experienced journalists of Brandstory helped us install a much needed emergency news media response plan (which integrated social media strategies as well) and shared compelling insight to the daily operation of the contemporary news media

Clint Bridges

Owner, Everglades Holiday Park

Brandstory Communications has an unmatched news and entertainment media expertise. For this coach, their media coaching is also an invaluable element of their service. I fully endorse the Brandstory team … and believe it is media relations dynasty.

Howard Schnellenberger

Legendary Football Coach

We are very thankful for everyone there who has been with us from our very first media hit, to our three national TV appearances! Infusion Sciences is looking forward to a long-term and very successful future with Brandstory Communications.